Methodology · Pricing
How we charge: flat fee plus commission on closed checkouts.
Outcome-aligned billing, written down. Pay a flat tier fee for access. Pay commission only on checkouts Janine actually closes. No per-message fees, no contact-tier ramps, no quarterly minimums.
01 · The model
Flat fee plus closed-checkout commission.
Two line items. The flat fee buys access to Janine and the integration surface. The commission rate captures a share of the revenue Janine demonstrably closed. Nothing else gets added.
monthly_bill = tier_flat_fee
+ commission_rate × closed_checkout_revenue- Flat fee: access to Janine, the channels included in your tier, and the integration. Predictable; not metered.
- Commission: applies only to checkouts Janine closed under the attribution rules below. If she did not engage, no commission.
- No usage-based line items: no per-message fee, no per-contact fee, no overage charges.
02 · What counts as closed
Janine had to be in the room.
A checkout is closed by Janine when she engaged the shopper in the same session as the conversion, and the conversion occurred inside the attribution window. If both conditions are not met, no commission applies.
- Engagement means one of: at least one outbound message Janine sent (email, SMS, WhatsApp, voice), one inline chat turn with the shopper, or a Returning Buyer Express completion.
- Attribution window: 24 hours from the last Janine engagement. The conversion has to happen inside that window.
- Multi-touch: if multiple Janine engagements happened before the conversion, only the last one counts as the closing event. No double-counting.
- Same-shopper, separate sessions: a shopper Janine engaged on Monday and who came back independently on Friday is not a closed checkout. Janine has to be in the closing session.
03 · How the flat fee maps to merchant size
Three tiers, picked by you.
The tier is suggested by annual GMV, not enforced. Merchants choose their tier. The commission rate is a function of the tier chosen, not your actual GMV. Higher flat fee buys a lower commission rate.
Tier
Flat fee
Commission
Suggested annual GMV
Starter
$299 / month
15% on closed checkouts
under $1M
Growth
$899 / month
10% on closed checkouts
$1M to $10M
Enterprise
Custom
Custom
$10M and up
See the live tiers and features on the pricing page.
04 · When commission does not apply
The exclusions, in plain language.
Commission is reversed or never charged in the cases below. The goal is honesty in attribution, not creative accounting.
- Refunds reverse commission proportional to the refunded amount. Monthly trueup.
- Chargebacks reverse commission in full, including any merchant-side dispute fee passthrough.
- Organic conversions (Janine did not engage in the closing session) incur no commission, even if she had previously engaged the same shopper.
- Repeat purchases outside the window: a subsequent purchase by the same customer outside the 24-hour attribution window is not commissionable.
- Test mode and staging environments never produce commission, regardless of Janine activity.
- Free trial period (first 7 days) incurs neither flat fee nor commission. Janine still runs at full capability so the trial is honest.
05 · Why there are no per-message fees
Volume billing incentivizes the wrong thing.
Most marketing platforms bill by contact, send volume, or per-message. All three create an incentive to send more, not to send better. Freway is structured to avoid that bias.
Klaviyo prices by active-profile tier. Omnisend bills for non-subscribers it messages. Attentive prices SMS volume with quarterly minimums. In each case, the vendor profits from message volume regardless of whether the shopper bought.
Janine sends only when intent scoring routes her in (see the intent prediction methodology). The fewer the messages, the higher the per-message conversion. Freway profits only when a checkout closes, not when a message goes out.
For the head-to-head pricing-variable table, see the comparison section on the products page.
06 · Limitations
Where the model has limits.
- Commission rate is fixed within a tier. If Janine generates more value than the rate captures, that is the merchant's upside.
- For very low-margin businesses, the standard commission rate may exceed unit margin. Enterprise tier conversations exist for exactly this case.
- All amounts in USD. International currencies convert at month-end FX.
- Tier changes mid-month are pro-rated. Commission rate switches at the tier-change timestamp.
- No per-product or per-channel commission carve-outs in the standard tiers. Enterprise can negotiate carve-outs.
Further reading
- Live pricing tiers and commission ratesAuthoritative reference
- Loss calculator methodologyHow each report number is computed
- Intent prediction methodologyHow Janine decides to engage
- Head-to-head pricing comparisonFreway vs. Klaviyo, Omnisend, Attentive
- Operational pricing referencedocs.freway.ai · billing setup and live tier rates
Updated 2026-06-15
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