THE FREWAY PLATFORM
Catch abandoned checkouts before they become lost revenue.
See where buyers drop off and what brings them back.
Scale With Freway
Freway turns checkout into an active sales system that completes more purchases today and gives merchants control as payments scale.
Checkout Agent
Guides buyers to payment in real time. Gives returning customers instant checkout, answers their questions, and closes sales that other tools miss.
Approval Optimization
Selects the best payment path for each transaction to increase approval rates and cut processing costs.
AlphaPop AI
Centralized control over tokens, credentials, and routing across PSPs; so payments scale without rebuilds or lock-in.
Lifecycle Agent
Replaces your marketing stack with 1:1 AI conversations. Pre-purchase nurturing, post-purchase follow-up, winback, and continuous optimization — all handled by Janine, not a flow builder.
Janine Engages Buyers on the Right Channel
She reaches out in real time to answer questions and guide buyers back to complete the purchase.
In‑Checkout Chat
Real-time help right inside checkout, no tab-switching, no waiting
Last-mile objections (fees, promo codes, payment questions)
Conversational support in markets where WhatsApp is default
International buyers who prefer chat
Agentic Shopping
Direct integration with AI buying agents (ChatGPT, Perplexity)
Capturing sales from autonomous AI shoppers
Personalized, on-brand follow-ups that feel human
Delivery, returns, sizing, product questions
SMS
Fast nudges when timing matters
Fresh hesitation and high-intent carts
Voice
Concierge calls for high-value purchases
Complex questions and high AOV carts
Track Every Conversion & Abandonment
See which channels and conversations drove each checkout to completion.
Back to analytics
Conversion Details
View engagement channels and conversation summaries for each checkout
Checkouts
100 totalBenjamin Roberts
47 min ago
$536.00
AbandonedDaniel Anderson
2 hours ago
$119.00
ConvertedJordan Baker
4 hours ago
$238.00
ConvertedEthan Phillips
1 day ago
$77.00
ConvertedBenjamin Roberts
47 min ago
Order Details
Order Amount:
$536.00
Engagement Channels
Conversation Summary
SMS
4:20 PM
Shared product review highlights to address concerns
Chat
5:53 PM
Janine offered a 10% discount code during checkout hesitation
Abandonment Analysis
Reason
Customer needed to check with spouse/partner before purchasing
Janine's insight
Customer responded well but hesitated at final price. A first-time buyer discount may close this one.
Janine vs Traditional Email & Cart Tools
Most tools send templates after the buyer leaves. Janine has real conversations — from first visit through repeat purchase.
Janine
Checkout agent
Email & Cart Tools
One buyer network. Every store makes it smarter.
Buyer Opts In Once
One consent at checkout. Their encrypted profile works at every Freway store.
Recognized Across Stores
Store A’s buyer gets instant checkout at Store B. No new account, no forms.
Cross-Merchant Intelligence
Janine classifies every resolved objection and shares anonymized playbooks across the network.
Smarter for Your Vertical
A shipping strategy that converts in fashion gets tested in beauty. More stores, sharper predictions.
One agent replaces Klaviyo, Attentive, and TxtCart
Pre-Purchase Nurturing
Remembers browsing behavior. Follows up with context when a visitor returns.
Post-Purchase Follow-up
Cross-sells and review requests timed to each buyer, based on what they purchased.
Winback
Spots disengagement per person. Finds the minimum offer needed to bring them back.
Continuous Optimization
Tests timing, tone, channel, and offer on every interaction. No manual A/B setup.