Checkout Benchmarks
Shopify checkout abandonment benchmarks.
How much revenue a 10% checkout-completion lift is worth, by store size, drawn from 1,011,351 stores and the Baymard ~70% baseline. Find your tier, then run the numbers for your own store.
The prize scales with revenue.
What a 10% lift in checkout completion is worth per month, across 1,011,351 Shopify stores, grouped by the store-size tiers in our dataset.
| Store tier | Stores | Median annual sales | Lift at +10% completion |
|---|---|---|---|
| Startup | 852,769 | $34K | +$285/mo |
| Small | 30,764 | $321K | +$2.7K/mo |
| Enterprise | 41,811 | $986K | +$8.2K/mo |
| Medium | 57,232 | $1.1M | +$9.1K/mo |
| Large | 28,775 | $2.8M | +$23K/mo |
Aggregated across 1,011,351 Shopify stores, September 2026. Rows ordered by median annual sales; tier names are the dataset's own size labels.
Most carts never convert.
Baymard Institute's meta-research puts the average cart-abandonment rate at ~70%. It is not uniform across devices, and since most Shopify traffic is mobile, the blended rate skews high. The full formula is on our methodology page.
Declines vary by business model.
Abandonment is only half the leak; declined and failed payments are the other. Approval rates and average order value differ sharply by business model.
| Business type | Approval rate | Decline rate | Avg order value |
|---|---|---|---|
| Subscription | 94% | 6% | $10.2 |
| E-commerce | 92% | 8% | $151 |
| Retail | 89% | 11% | $75 |
| Marketplace | 87% | 13% | $65 |
| Travel | 83% | 17% | $200 |
Research-calibrated benchmarks based on ECDB 2024, Statista, and industry data. Decline rate = 100% − approval rate.
Benchmarks are medians. See your store's actual number.
Questions, answered.
What is the average cart abandonment rate on Shopify?
Across Baymard Institute's meta-research the average cart-abandonment rate is ~70%. It runs lower on desktop (68%) and far higher on mobile web (86%), where most Shopify traffic now lands.
What is a 10% checkout-completion lift worth to a Shopify store?
It scales with revenue. Across 1,011,351 Shopify stores, a 10% lift in checkout completion is worth about $285/mo at the smallest tier's median and $23K/mo at the largest.
Do payment decline rates vary by business type?
Yes. Research-calibrated benchmarks put subscription approval near 94% (~6% decline) and travel near 83% (~17% decline), with general e-commerce around 92% (~8% decline). Average order value varies widely too, from ~$10 for subscription to ~$200 for travel.
How do I calculate this for my own store?
Use the free calculator at freway.ai. Enter your store URL and get the monthly revenue a 10% completion lift would add, benchmarked against peers in your segment, in about 60 seconds with no signup.
Next read: how to reduce cart abandonment.
From first visit to repeat purchase
+10% completion lift guaranteed or your money back